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Message templates

Create WhatsApp templates and get them approved

Build messages with variables and buttons, and submit them to Meta for approval directly - without ever opening the Meta dashboard. That keeps you reachable, even outside the 24-hour window.

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Variables and buttons Submit without the Meta dashboard Status updated automatically

Templates

appointment_reminderUtility · EnglishApproved

welcome_messageMarketing · EnglishIn review

delivery_updateUtility · EnglishApproved

How it works

From a rough idea to an approved message

You do all of it inside KobiChat - Meta reviews the content, and you never log in anywhere else.

Building

Variables and buttons, without code

Put a dynamic value between braces - a name or an appointment date - and add buttons so your customer can answer in one tap.

Personal variables such as a name or date
Quick-reply and call-to-action buttons
Example values, so you see what the customer gets

Template

Body textHallo {{1}}, je afspraak is op {{2}} om {{3}} uur.

Button 1ConfirmQuick reply

Button 2RescheduleQuick reply

Approval

Submit straight to Meta

Submit your template in one click. KobiChat passes it to Meta for review and you watch the status live - without logging into the Meta dashboard yourself.

Submit without opening the Meta dashboard
Status: in review, approved or rejected
The reason for a rejection, straight away, so you can fix it fast

Status

appointment_reminderSubmitted at 09:14Approved

july_offerSubmitted at 09:20In review

queue_templateJust submittedNew

Why templates

Reachable outside the 24-hour window too

WhatsApp limits ordinary messages to 24 hours after the customer’s last message. Templates are the only way you are allowed to send anything after that.

The 24-hour window

Why you need templates

Once a customer has not replied for more than 24 hours, WhatsApp only allows approved templates. Think of an appointment reminder, a delivery update or following up on a quote. Read more about the 24-hour window in our guide.

Appointment reminders and confirmations
Delivery and shipping updates
Following up quotes and older leads

24-hour window

Last customer message22 hours agoInside the window

Last customer message26 hours agoOutside the window

Template requiredappointment_reminderReady to send

Frequently asked

Any questions about templates?

What exactly is a WhatsApp template?

A WhatsApp template is a message approved in advance that you are allowed to send outside the 24-hour window. You use variables for personal details, such as a name or an appointment date, and you can add buttons like “Confirm” or “Call us”. Meta reviews every template before you may send it.

Why does a template need Meta’s approval first?

WhatsApp wants to stop businesses spamming people who have not been in touch for a while. So every message you send outside the 24-hour window must be approved as a template first. Meta checks the text for clarity, tone and the right template type - marketing, utility or authentication.

How long does template approval take?

Usually within a few minutes to a couple of hours. In busy periods, or for borderline cases, it can take up to a day. You see the status - in review, approved or rejected - directly in KobiChat, without having to check with Meta yourself.

What if Meta rejects my template?

You adjust the text and submit it again, straight from KobiChat. The most common reason is a tone that is too promotional for a utility template, or a variable that does not fit the rest of the sentence. We show Meta’s reason for rejecting it, so you know exactly what to change.

Templates in practice

Ready to submit your first template?

Start your 14-day free trial today and submit your message templates straight to Meta - no separate dashboard.

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