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Home / Features

Broadcasts and campaigns

WhatsApp broadcasts that arrive and actually get read

Send an approved broadcast to exactly the segment you have in mind - an offer, a reminder or a follow-up. Sent straight away or scheduled, with a live view of who received it and who read it.

Start your free trial Read the broadcast rules
No credit card needed Works with approved templates Cancel any month
Broadcast
May stock clearanceSent to 860 contactsLive
Delivered860 · 100%
Read724 · 84%↑ 9%
Segmenting and sending

On time, with exactly the right customers

Not a mass message to everyone, but a targeted broadcast to the customers it actually matters to - sent now or scheduled to the minute.

Segmenting

Send only to the people it concerns

Build your list from the labels and attributes you already keep in KobiChat - industry, postcode, interest or customer status. No separate export to a spreadsheet.

  • Filter on one label or several at once
  • Include or exclude customers and leads precisely
  • See instantly how many contacts your segment holds
Segment
EMEmma WalkerWindows - no quote yetNew
TBTom BakerDormer - showed interestHot
SDSara NolanWindows - customer since 2024Customer
Timing

Send now, or pick the exact moment

An offer can go out immediately; a reminder often lands better at a set time. Per broadcast you choose whether it goes now or on the day and time you set.

  • Send immediately for urgent offers
  • Schedule by date and time
  • Save drafts and finish them later
Scheduling
Summer offer - windowsFriday 09:00Scheduled
Survey reminderNot sent yetDraft
Winter service tip3 days agoSent
Figures and ground rules

See what works, and stay inside Meta’s rules

A broadcast is only useful if you know whether it arrives and gets read - and if it meets the rules Meta sets for business messages on WhatsApp.

Figures

Watch live what a broadcast brings in

No separate reporting tool needed: per broadcast you see straight away how many messages were delivered and read, and how that compares with earlier campaigns.

  • Delivery and read rate per broadcast
  • Compare campaigns against each other
  • Replies land in the team inbox automatically
Figures
Spring offer - windowsDelivered100%
Quote follow-upRead81%
Survey reminderRead89%
Meta’s ground rules

Approved templates only, always with opt-in

Meta sets clear requirements for broadcasts: outside the 24-hour window you may only use a message template approved in advance, and only to contacts who gave permission. In KobiChat you submit a template once and use it for every broadcast after that.

  • Get templates approved through KobiChat
  • Only send to contacts who opted in
  • Want the detail? Read the broadcast rules
Templates
Spring offer - windowsSales and offersApproved
Appointment reminderService messageIn review
Winter service - newNot submitted yetDraft
Frequently asked

A few things about broadcasts

Does every broadcast need Meta’s approval first?
Outside the 24-hour window you may only reach a contact with a message template approved in advance. You write the text once in KobiChat, submit it, and Meta usually reviews the template within a few hours to a day. After that you use the same template for as many broadcasts as you like. The exact rules are in our guide to the broadcast rules.
Can I broadcast to contacts who have not written to me first?
Not just like that. Meta requires a contact to have given permission in advance to receive messages from your business (an opt-in), for example through a form on your site or an earlier conversation. Without that permission you may not approach the number with a broadcast.
How do I segment my contacts for a broadcast?
You filter your contact list on labels and attributes you set yourself, such as industry, postcode, interest or customer status. That way the autumn offer only goes to people without a quote, and the service tip only to existing customers.
Can I see how many people read my broadcast?
Yes. Per broadcast you see live how many messages were delivered and read, so you know straight away whether an offer is landing and how it compares with earlier campaigns.
Read next

More on broadcasts and the rules around them

Broadcast rules

What Meta does and does not allow

Read more ->Templates

Getting templates approved

Read more ->Team inbox

Handle replies with your whole team

Read more ->

Ready to send your first broadcast?

Start your 14-day free trial today - no credit card needed. Segment your list, send or schedule your broadcast, and watch live who has read it.

Start your free trial